Industry Insights

Articles, videos and podcasts on the latest eCommerce insights and marketing trends from a wide range of expert voices from Story of AMS and more.

Headless Commerce: why is it the future?

In this blog we will dive into the trends that are driving companies to switch to a headle…

Story of AMS

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The ultimate Headless eCommerce cheat-sheet

We understand that headless eCommerce stores aren’t for everyone. Some brands don’t have a…

Story of AMS

Why creating balance with form and function in UX design is imperative

Form and function is an age-old balance for designers. Of course you want things to look g…

Story of AMS

Watch: How to sell worldwide with Shopify Plus

Ready to start selling cross-border with your eCommerce store? We cover everything you nee…

Story of AMS

Why getting to know your user is the best UX strategy

UX stands for user experience - which should give a pretty big clue as to what this job co…

Story of AMS

What to consider when taking your eCommerce store global

Having global ambitions for your eCommerce store is a pretty epic journey to embark on. Th…

Story of AMS

FAQ Friday: Choosing an eCommerce agency

We're answering all your questions about how to choose the right eCommerce agency to trust…

Story of AMS

• 2 min watch

The best high level UX considerations

The key to a good UX strategy is to truly understand your user. It’s the name of the disci…

Story of AMS

FAQ Friday: Product descriptions

We dive into how to write effective product descriptions that are bound to boost conversio…

Story of AMS

Press • Digital Agency Network

The new eCommerce website of Bols, created by Story of AMS

Story of AMS

August 24 • 02:00 PM - 03:00 PM

How to sell worldwide with Shopify Plus?

Learn how to optimize your store for international commerce and the best ways to localize …

August 24 • 02:00 PM - 03:00 PM

FAQ Friday: Storytelling

Find out the most effective ways to incorporate storytelling into your eCommerce strategy,…

Story of AMS

Bols launches a new eCommerce website to sell direct to consumers

Bols, the world-renowned liquor brand, launched its new eCommerce website.

Story of AMS

Watch: Why Shopify Plus is the ultimate headless commerce solution

Learn everything you need to know about headless commerce and Shopify Plus.

Story of AMS

FAQ Friday: User Generated Content (UGC)

We dive into a hot topic: how to best use User Generated Content (UGC) on your eCommerce s…

Story of AMS

• 2 min watch

How to build a great eCommerce customer experience?

In today’s world, it’s of the utmost importance to deliver a seamless experience to your c…

Story of AMS

How to write converting product descriptions

How to write product descriptions that convert and explain each and every product offering…

Story of AMS

How do you run a successful flash sale?

A flash sale is when an eCommerce company offers substantial discounts or promotions for a…

Story of AMS

Press • Storyblok

The 20-2-20 Rule

How brands can keep up by delivering a powerful, content-driven eCommerce experience.

Story of AMS

Top 3 best platforms for headless eCommerce

A selection of the top 3 platforms you should consider headless eCommerce.

Story of AMS

What is headless eCommerce?

A detailed explanation of headless eCommerce

Story of AMS

FAQ Friday: Video content

In this series, we answer all your burning questions about eCommerce every single Friday, …

Story of AMS

• 2 min watch

Watch: How to deliver powerful eCommerce experiences.

Learn how to deliver powerful eCommerce experiences.

Story of AMS

Shopify vs Shopify Plus: which one is better for you?

Which Shopify platform is the best option for you? And what does Shopify plus do different…

Story of AMS

The best Headless CMS in 2021: Storyblok

With every headless solution, you need to select a headless CMS system that takes control …

Story of AMS

eCommerce agency: How does it work?

There are tons of eCommerce agencies out there—how to pick the best one for your business?…

Story of AMS

FAQ Friday: Mobile commerce

In this episode, we share tips and tricks on how to optimize your store for mobile commerc…

Story of AMS

• 2 min watch

What are the benefits of Shopify Plus for Headless eCommerce?

Shopify has become a household name. The eCommerce giant has made headway with its robust …

Story of AMS

3 trends that are shaping the future of eCommerce

The role of eCommerce has changed. How can brands thrive in 2021 and beyond?

Story of AMS

• 10 min read

Why it's time to switch from monolithic to headless.

The name itself, to us, says it all. Monolithic sounds big, heavy, single-minded, and out …

Story of AMS

FAQ Friday: Social Commerce

This episode covers how to leverage social commerce for your eCommerce store and how you c…

Story of AMS

• 2 min watch

July 15 • 02:00 PM - 03:00 PM

Headless eCommerce: Why Shopify Plus is the perfect solution

Join our webinar on July 15 for the ultimate guide on Shopify Plus and Headless eCommerce.…

July 15 • 02:00 PM - 03:00 PM

June 29 • 02:00 PM - 03:00 PM

How to deliver powerful eCommerce experiences

What makes for an enriched eCommerce experience? Join our webinar with Storyblok to find o…

Limited spots available

June 29 • 02:00 PM - 03:00 PM

FAQ Friday: The checkout process

Find out how to reduce abandoned carts and optimize the checkout process of your store

Story of AMS

• 2 min watch

The importance of storytelling in eCommerce

We now live in a content saturated world. Where everyone is making it, reading it, looking…

Margaux Black

FAQ Friday: Optimizing for global commerce

In this episode, we go over key ways in which to optimize your store for global commerce, …

Story of AMS

• 2 min watch

Why e-mail is a must for any eCommerce brand

Email is marketing at its best, and in this blog, we’ll dive into the advantages of email …

Story of AMS

• 10 min read

FAQ Friday: The omnichannel experience

In this episode, we tackle why brands should care about an omnichannel experience and how …

Story of AMS

• 2 min watch

Press • Emerce

Bring back the fun to eCommerce

Payment provider Klarna says, only 9% of online shoppers find online shopping "fun".

Story of AMS

Top 4 ways to increase per order spend

Getting customers to increase their order value with you is any eCommerce websites ultimat…

Story of AMS

Future-proof your business with headless eCommerce

The future of eCommerce is headless In this free whitepaper , we cover everything you need…

Story of AMS

• 15 min read

How to turn visitors into customers

A free whitepaper on how to turn visitors into customers.

Story of AMS

• 10 min read

Watch: The Future of eCommerce

Want to know what's next for eCommerce but missed the webinar? Watch the full webinar righ…

Story of AMS

Press • Digital Agency Network

Why You Should Stop Focusing on Conversion

Why the focus on conversion is killing conversion.

Story of AMS

April 28 • 02:00 PM - 03:00 PM

The future of eCommerce

What's next for eCommerce? And how can brands thrive in 2021 and beyond?

April 28 • 02:00 PM - 03:00 PM

Watch: How to retain and convert more customers

Missed our live webinar? Whatch it here! ING's Head of eCommerce, Wouter van Horssen expla…

Story of AMS

Watch: Everything you need to know about Headless eCommerce

Missed our Headless eCommerce webinar? Watch it here! Learn what it is, who it's for how i…

Story of AMS

The best eCommerce marketing Strategy

There are many amazing ways to market your eCommerce business, but if there is one that st…

Story of AMS

5 ways to engage exisiting customers and get them to come back

The easiest group of people to sell to, are the ones that already know you and have engage…

Margaux Black

March 31 • 02:00 PM

How to convert and retain more customers

Join us for a free webinar with guest speaker Wouter van Horssen (ING).

Limited spots available

March 31 • 02:00 PM

How to choose the right eCommerce agency?

To hire the right eCommerce agency, you should align a few points to ensure the success of…

Story of AMS

The ethical commerce movement

Ethical commerce is a concept that has made popular headways over the last 5 years or so, …

Story of AMS

March 18 • 03:00 PM

Headless eCommerce Masterclass

Join us for a 30-minute masterclass about Headless eCommerce.

Limited spots available

March 18 • 03:00 PM

TikTok + Shopify: a partnership for the new generation

TikTok took the world by storm, created a new space and a new style of engagement, and ope…

Story of AMS

How to find prospects for your e-Commerce business

In this week's podcast, Coen talks to Douglas Voeten, Head of Ecommerce at Atradius Collec…

Ashley Snoei

• 20 min listen

Magento to Shopify: Easy steps to Migrate

Gone are the days of using clunky solutions for your eCommerce store. Times have changed a…

Story of AMS

Press • Fonk Magazine

What does 2021 have in store for Story of AMS?

A sneak peek of the upcoming year.

Story of AMS

Managing eCommerce ecosystems.

On this podcast episode, Coen welcomes Jean-Paul Rieu, eCommerce Manager of Purina, Nestlé…

Ashley Snoei

• 24 min listen

Story of AMS turns 5: What we have learned.

Story of AMS turns 5! Join us as we reflect on 5 years of valuable lessons and memorable m…

Story of AMS

Why platforms opt for guided selling.

In this episode of Coen and Ecommerce, Coen talks to ASICS' Senior eCommerce manager, Rick…

Ashley Snoei

• 24 min listen

Social commerce, what and where is it?

Social commerce is the direct link between social media and eCommerce, by integrating shop…

Story of AMS

Servicing local clients as a global brand.

In this episode of Coen and Ecommerce, INTERSPORT's Head of Product & Omnichannel, Thijs v…

Ashley Snoei

• 24 min listen

Agile: what is it?

Agile, the definition is “able to move quickly and easily.” In development terms, the same…

Margaux Black

Exploring your brand identity.

In this Story of AMS Podcast, Pauline Goedhart, Brand Manager of the A'DAM Toren tells us …

Ashley Snoei

• 24 min listen

How to manage customer relationships.

In this week's Coen and Ecommerce Podcast, Joris van der Spek, Global CRM manager of Lucas…

Ashley Snoei

• 25 min listen

Press • Emerce

The launch of STUDIO

Digital agency Story of AMS launches sublabel STUDIO.

Story of AMS

Top tips for selling on marketplaces.

Online Marketplaces are booming. From Etsy to Amazon anything where multiple brands and pr…

Story of AMS

Distinguishing your eCommerce brand.

In this episode of the Story of AMS Podcast we talk to the CMO of Girav, Stefan van den Be…

Ashley Snoei

• 24 min listen

8 small wins for your eCommerce platform.

ECommerce has become the primary source of purchasing for brands ten-fold with the pandemi…

Story of AMS

Crafting a strong brand positioning.

In this new episode of the Story of AMS Podcast, we welcome IKEA Country Marketing Manager…

Ashley Snoei

2020: A Year in Review

We all know the deal by now, 2020 was a year of lockdowns and overall not-niceness for mos…

Margaux Black

Press • Emerce

Stop focusing on conversion

The focus on conversion is killing conversion.

Story of AMS

Live Shopping: all you need to know.

The only thing that has proved consistent in the retail market is change itself. From tren…

Margaux Black

The future of events.

Bente Bollmann is a senior Marketing Manager at MOJO responsible for Lowlands and Down The…

Ashley Snoei

• 13 min listen

Headless eCommerce: reduce costs, increase scalability.

A new e-commerce experience realized by Story of AMS helped parfum.nl reduce costs and at …

Sam van Hees

Building a global brand.

Marene Arnold is the marketing and communications director of Mastercard, the Netherlands.…

Ashley Snoei

Scale your e-commerce business with a loyalty program.

40% of a store’s revenue comes from repeat customers.

Sam van Hees

Forging relationships with customers.

Benjamin van der Kloet is the marketing leader of Innocent Drinks. In 1999 we concocted a …

Ashley Snoei

Press • Customer Talk

The power of social selling in the digital era

Understanding the rise of social commerce.

Story of AMS

What Social Commerce can mean for your business?

Social media is gradually becoming an important channel for online shopping.

Sam van Hees

Agencies are judged on quality

How to distinguish yourself as an agency.

Story of AMS

The value of punctuality in the workplace.

It’s a no-brainer that businesses need people to show up on time to get the job done.

Press • MT/Sprout

25 under 25

A conversation with the Story of AMS founders.

Story of AMS

Press • KVK Beyond Business

The importance of good company culture

Offering a great service starts with your company culture.

Story of AMS

Press • MT/Sprout

Story of AMS redefines its proposition

The growing prominence of visual storytelling.

Story of AMS

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