Industry Insights

Articles, videos and podcasts on the latest eCommerce insights and marketing trends from a wide range of expert voices from Story of AMS and more.

Article

Headless Commerce: why is it the future?

In this blog we will dive into the trends that are driving companies to switch to a headle…
Story of AMS
Story of AMS
Article

The ultimate Headless eCommerce cheat-sheet

We understand that headless eCommerce stores aren’t for everyone. Some brands don’t have a…
Story of AMS
Story of AMS
September 16
Article

Why creating balance with form and function in UX design is imperative

Form and function is an age-old balance for designers. Of course you want things to look g…
Story of AMS
Story of AMS
August 25
3 min read
Online event

Watch: How to sell worldwide with Shopify Plus

Ready to start selling cross-border with your eCommerce store? We cover everything you nee…
Story of AMS
Story of AMS
August 25
Article

Why getting to know your user is the best UX strategy

UX stands for user experience - which should give a pretty big clue as to what this job co…
Story of AMS
Story of AMS
August 20
Article

What to consider when taking your eCommerce store global

Having global ambitions for your eCommerce store is a pretty epic journey to embark on. Th…
Story of AMS
Story of AMS
August 17
3 min read
Video

FAQ Friday: Choosing an eCommerce agency

We're answering all your questions about how to choose the right eCommerce agency to trust…
Story of AMS
Story of AMS
August 13
2 min watch
Article

The best high level UX considerations

The key to a good UX strategy is to truly understand your user. It’s the name of the disci…
Story of AMS
Story of AMS
August 10
4 min read
Video

FAQ Friday: Product descriptions

We dive into how to write effective product descriptions that are bound to boost conversio…
Story of AMS
Story of AMS
August 6
Press • Digital Agency Network

The new eCommerce website of Bols, created by Story of AMS

Story of AMS
Story of AMS
July 26
August 24 02:00 PM - 03:00 PM
Online event

How to sell worldwide with Shopify Plus?

Learn how to optimize your store for international commerce and the best ways to localize …
Story of AMS
August 24 02:00 PM - 03:00 PM
Video

FAQ Friday: Storytelling

Find out the most effective ways to incorporate storytelling into your eCommerce strategy,…
Story of AMS
Story of AMS
July 23
Article

Bols launches a new eCommerce website to sell direct to consumers

Bols, the world-renowned liquor brand, launched its new eCommerce website.
Story of AMS
Story of AMS
July 22
Online event

Watch: Why Shopify Plus is the ultimate headless commerce solution

Learn everything you need to know about headless commerce and Shopify Plus.
Story of AMS
Story of AMS
July 16
Video

FAQ Friday: User Generated Content (UGC)

We dive into a hot topic: how to best use User Generated Content (UGC) on your eCommerce s…
Story of AMS
Story of AMS
July 16
2 min watch
Article

How to build a great eCommerce customer experience?

In today’s world, it’s of the utmost importance to deliver a seamless experience to your c…
Story of AMS
Story of AMS
July 15
Article

How to write converting product descriptions

How to write product descriptions that convert and explain each and every product offering…
Story of AMS
Story of AMS
July 9
Article

How do you run a successful flash sale?

A flash sale is when an eCommerce company offers substantial discounts or promotions for a…
Story of AMS
Story of AMS
July 8
Press • Storyblok

The 20-2-20 Rule

How brands can keep up by delivering a powerful, content-driven eCommerce experience.
Story of AMS
Story of AMS
July 2
Article

Top 3 best platforms for headless eCommerce

A selection of the top 3 platforms you should consider headless eCommerce.
Story of AMS
Story of AMS
July 2
Article

What is headless eCommerce?

A detailed explanation of headless eCommerce
Story of AMS
Story of AMS
July 2
Video

FAQ Friday: Video content

In this series, we answer all your burning questions about eCommerce every single Friday, …
Story of AMS
Story of AMS
July 2
2 min watch
Online event

Watch: How to deliver powerful eCommerce experiences.

Learn how to deliver powerful eCommerce experiences.
Story of AMS
Story of AMS
June 30
Article

Shopify vs Shopify Plus: which one is better for you?

Which Shopify platform is the best option for you? And what does Shopify plus do different…
Story of AMS
Story of AMS
June 29
Article

The best Headless CMS in 2021: Storyblok

With every headless solution, you need to select a headless CMS system that takes control …
Story of AMS
Story of AMS
June 25
Article

eCommerce agency: How does it work?

There are tons of eCommerce agencies out there—how to pick the best one for your business?…
Story of AMS
Story of AMS
June 25
Video

FAQ Friday: Mobile commerce

In this episode, we share tips and tricks on how to optimize your store for mobile commerc…
Story of AMS
Story of AMS
June 25
2 min watch
Article

What are the benefits of Shopify Plus for Headless eCommerce?

Shopify has become a household name. The eCommerce giant has made headway with its robust …
Story of AMS
Story of AMS
June 24
3 min read
Whitepaper

3 trends that are shaping the future of eCommerce

The role of eCommerce has changed. How can brands thrive in 2021 and beyond?
Story of AMS
Story of AMS
June 22
10 min read
Article

Why it's time to switch from monolithic to headless.

The name itself, to us, says it all. Monolithic sounds big, heavy, single-minded, and out …
Story of AMS
Story of AMS
June 18
3 min read
Video

FAQ Friday: Social Commerce

This episode covers how to leverage social commerce for your eCommerce store and how you c…
Story of AMS
Story of AMS
June 18
2 min watch
July 15 02:00 PM - 03:00 PM
Online event

Headless eCommerce: Why Shopify Plus is the perfect solution

Join our webinar on July 15 for the ultimate guide on Shopify Plus and Headless eCommerce.…
Story of AMS
July 15 02:00 PM - 03:00 PM
June 29 02:00 PM - 03:00 PM
Online event

How to deliver powerful eCommerce experiences

What makes for an enriched eCommerce experience? Join our webinar with Storyblok to find o…
Limited spots available
June 29 02:00 PM - 03:00 PM
Video

FAQ Friday: The checkout process

Find out how to reduce abandoned carts and optimize the checkout process of your store
Story of AMS
Story of AMS
June 11
2 min watch
Article

The importance of storytelling in eCommerce

We now live in a content saturated world. Where everyone is making it, reading it, looking…
Margaux Black
Margaux Black
June 10
3 min read
Video

FAQ Friday: Optimizing for global commerce

In this episode, we go over key ways in which to optimize your store for global commerce, …
Story of AMS
Story of AMS
June 4
2 min watch
Article

Why e-mail is a must for any eCommerce brand

Email is marketing at its best, and in this blog, we’ll dive into the advantages of email …
Story of AMS
Story of AMS
May 27
10 min read
Video

FAQ Friday: The omnichannel experience

In this episode, we tackle why brands should care about an omnichannel experience and how …
Story of AMS
Story of AMS
May 26
2 min watch
Press • Emerce

Bring back the fun to eCommerce

Payment provider Klarna says, only 9% of online shoppers find online shopping "fun".
Story of AMS
Story of AMS
May 17
Article

Top 4 ways to increase per order spend

Getting customers to increase their order value with you is any eCommerce websites ultimat…
Story of AMS
Story of AMS
May 6
Whitepaper

Future-proof your business with headless eCommerce

The future of eCommerce is headless In this free whitepaper , we cover everything you need…
Story of AMS
Story of AMS
May 1
15 min read
Whitepaper

How to turn visitors into customers

A free whitepaper on how to turn visitors into customers.
Story of AMS
Story of AMS
April 30
10 min read
Online event

Watch: The Future of eCommerce

Want to know what's next for eCommerce but missed the webinar? Watch the full webinar righ…
Story of AMS
Story of AMS
April 29
Press • Digital Agency Network

Why You Should Stop Focusing on Conversion

Why the focus on conversion is killing conversion.
Story of AMS
Story of AMS
April 27
April 28 02:00 PM - 03:00 PM
Online event

The future of eCommerce

What's next for eCommerce? And how can brands thrive in 2021 and beyond?
Story of AMS
April 28 02:00 PM - 03:00 PM
Online event

Watch: How to retain and convert more customers

Missed our live webinar? Whatch it here! ING's Head of eCommerce, Wouter van Horssen expla…
Story of AMS
Story of AMS
April 14
Online event

Watch: Everything you need to know about Headless eCommerce

Missed our Headless eCommerce webinar? Watch it here! Learn what it is, who it's for how i…
Story of AMS
Story of AMS
April 13
Article

The best eCommerce marketing Strategy

There are many amazing ways to market your eCommerce business, but if there is one that st…
Story of AMS
Story of AMS
April 1
4 min read
Article

5 ways to engage exisiting customers and get them to come back

The easiest group of people to sell to, are the ones that already know you and have engage…
Margaux Black
Margaux Black
March 25
4 min read
March 31 02:00 PM
Online event

How to convert and retain more customers

Join us for a free webinar with guest speaker Wouter van Horssen (ING).
Limited spots available
March 31 02:00 PM
Article

How to choose the right eCommerce agency?

To hire the right eCommerce agency, you should align a few points to ensure the success of…
Story of AMS
Story of AMS
March 18
Article

The ethical commerce movement

Ethical commerce is a concept that has made popular headways over the last 5 years or so, …
Story of AMS
Story of AMS
March 11
3 min read
March 18 03:00 PM
Online event

Headless eCommerce Masterclass

Join us for a 30-minute masterclass about Headless eCommerce.
Limited spots available
March 18 03:00 PM
Article

TikTok + Shopify: a partnership for the new generation

TikTok took the world by storm, created a new space and a new style of engagement, and ope…
Story of AMS
Story of AMS
March 4
3 min read
Podcast

How to find prospects for your e-Commerce business

In this week's podcast, Coen talks to Douglas Voeten, Head of Ecommerce at Atradius Collec…
Ashley Snoei
Ashley Snoei
March 2
20 min listen
Article

Magento to Shopify: Easy steps to Migrate

Gone are the days of using clunky solutions for your eCommerce store. Times have changed a…
Story of AMS
Story of AMS
February 24
3 min read
Press • Fonk Magazine

What does 2021 have in store for Story of AMS?

A sneak peek of the upcoming year.
Story of AMS
Story of AMS
February 23
Podcast

Managing eCommerce ecosystems.

On this podcast episode, Coen welcomes Jean-Paul Rieu, eCommerce Manager of Purina, Nestlé…
Ashley Snoei
Ashley Snoei
February 22
24 min listen
Article

Story of AMS turns 5: What we have learned.

Story of AMS turns 5! Join us as we reflect on 5 years of valuable lessons and memorable m…
Story of AMS
Story of AMS
February 19
5 min read
Podcast

Why platforms opt for guided selling.

In this episode of Coen and Ecommerce, Coen talks to ASICS' Senior eCommerce manager, Rick…
Ashley Snoei
Ashley Snoei
February 15
24 min listen
Article

Social commerce, what and where is it?

Social commerce is the direct link between social media and eCommerce, by integrating shop…
Story of AMS
Story of AMS
February 11
4 min read
Podcast

Servicing local clients as a global brand.

In this episode of Coen and Ecommerce, INTERSPORT's Head of Product & Omnichannel, Thijs v…
Ashley Snoei
Ashley Snoei
February 8
24 min listen
Article

Agile: what is it?

Agile, the definition is “able to move quickly and easily.” In development terms, the same…
Margaux Black
Margaux Black
February 5
2 min read
Podcast

Exploring your brand identity.

In this Story of AMS Podcast, Pauline Goedhart, Brand Manager of the A'DAM Toren tells us …
Ashley Snoei
Ashley Snoei
February 2
24 min listen
Podcast

How to manage customer relationships.

In this week's Coen and Ecommerce Podcast, Joris van der Spek, Global CRM manager of Lucas…
Ashley Snoei
Ashley Snoei
February 1
25 min listen
Press • Emerce

The launch of STUDIO

Digital agency Story of AMS launches sublabel STUDIO.
Story of AMS
Story of AMS
February 1
Article

Top tips for selling on marketplaces.

Online Marketplaces are booming. From Etsy to Amazon anything where multiple brands and pr…
Story of AMS
Story of AMS
January 28
5 min read
Podcast

Distinguishing your eCommerce brand.

In this episode of the Story of AMS Podcast we talk to the CMO of Girav, Stefan van den Be…
Ashley Snoei
Ashley Snoei
January 26
24 min listen
Article

8 small wins for your eCommerce platform.

ECommerce has become the primary source of purchasing for brands ten-fold with the pandemi…
Story of AMS
Story of AMS
January 21
5 min read
Podcast

Crafting a strong brand positioning.

In this new episode of the Story of AMS Podcast, we welcome IKEA Country Marketing Manager…
Ashley Snoei
Ashley Snoei
January 19
Article

2020: A Year in Review

We all know the deal by now, 2020 was a year of lockdowns and overall not-niceness for mos…
Margaux Black
Margaux Black
January 14
Press • Emerce

Stop focusing on conversion

The focus on conversion is killing conversion.
Story of AMS
Story of AMS
January 12
Article

Live Shopping: all you need to know.

The only thing that has proved consistent in the retail market is change itself. From tren…
Margaux Black
Margaux Black
January 7
6 min read
Podcast

The future of events.

Bente Bollmann is a senior Marketing Manager at MOJO responsible for Lowlands and Down The…
Ashley Snoei
Ashley Snoei
January 4
13 min listen
Article

Headless eCommerce: reduce costs, increase scalability.

A new e-commerce experience realized by Story of AMS helped parfum.nl reduce costs and at …
Sam van Hees
Sam van Hees
December 22
4 min read
Podcast

Building a global brand.

Marene Arnold is the marketing and communications director of Mastercard, the Netherlands.…
Ashley Snoei
Ashley Snoei
December 9
Article

Scale your e-commerce business with a loyalty program.

40% of a store’s revenue comes from repeat customers.
Sam van Hees
Sam van Hees
December 9
Podcast

Forging relationships with customers.

Benjamin van der Kloet is the marketing leader of Innocent Drinks. In 1999 we concocted a …
Ashley Snoei
Ashley Snoei
December 9
Press • Customer Talk

The power of social selling in the digital era

Understanding the rise of social commerce.
Story of AMS
Story of AMS
December 7
Article

What Social Commerce can mean for your business?

Social media is gradually becoming an important channel for online shopping.
Sam van Hees
Sam van Hees
November 17
Press • 7DTV

Agencies are judged on quality

How to distinguish yourself as an agency.
Story of AMS
Story of AMS
September 29
Article

The value of punctuality in the workplace.

It’s a no-brainer that businesses need people to show up on time to get the job done.
Ritchie Doove
Ritchie Doove
May 20
Press • MT/Sprout

25 under 25

A conversation with the Story of AMS founders.
Story of AMS
Story of AMS
December 31
Press • KVK Beyond Business

The importance of good company culture

Offering a great service starts with your company culture.
Story of AMS
Story of AMS
September 18
Press • MT/Sprout

Story of AMS redefines its proposition

The growing prominence of visual storytelling.
Story of AMS
Story of AMS
August 1

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