It is safe to say that alcoholic beverage brand Lucas Bols has been around for quite some time. Established in 1575, the Amsterdam-based distillery has become a renowned name in its industry. While originally a producer of jenever (Dutch gin), the brand has evolved into a full-fledged, global cocktail brand, offering their products and experiences in over 110 countries. Story of AMS Founder Coen van Hees sits down with CRM Manager, Joris van der Spek, to talk specifically about the role of eCommerce in the alcohol industry.
In this episode of the Coen and Ecommerce podcast, Coen welcomes Joris van der Spek to discuss the current eCommerce landscape and how it has impacted the alcohol industry throughout the pandemic. Due to the closure of bars and restaurants in 2020, the percentage of at-home alcohol consumption has drastically increased. Joris explains how they, as a company, have reacted and used this to their advantage.
They also go into depth on the role of CRM. What does it mean to be good at Customer Relationship Management? How has this role changed in 2020? Last but not least, the two discuss another highly relevant topic: marketplaces. Joris shares his thoughts on both D2C strategy and selling products on marketplaces. How is it going to evolve in the future?