Bente Bollmann is a senior Marketing Manager at MOJO responsible for Lowlands and Down The Rabbit Hole. MOJO has been the best known and largest concert promoter in the Netherlands for 50 years. MOJO has been organizing concerts in halls, festivals on meadows and events in stadiums for almost fifty years. About 200 shows a year, for which 2 million people buy a ticket.
In this episode, we talk about creating the ultimate festival experience, something that goes way beyond the three-day event. We ask Bente about his vision and tips for good festival marketing. How do you set up a festival like the always-sold out Lowlands? Of course, we are also very curious about his vision for the festival season of 2021? How can you prepare yourself in an uncertain time like this? And what is the future of events?