Why should brands care about an omnichannel customer experience?
The way of shopping has tremendously changed over the years.
We’re all aware of the pandemic having major influences on the eCommerce world. During the pandemic, nearly 100,000 retailers have expanded their horizons by offering curbside pickup.
And this was only the start. According to Target, multi-channel consumers generally spend four times as much as store-only consumers, and ten times more than digital-only consumers.
Retailers that excel in finding their optimal omnichannel offering will lead the pack, as customers are demanding more choices and flexibility every day.
Do you want to learn more about why it is deal breaking to combine the benefits of physical and digital commerce?
Check out our FAQ Friday video below!
If you have a specific eCommerce question in mind, feel free to leave a comment under our YouTube video, and perhaps it will be next week’s topic!