We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company and who is passionate about eCommerce. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
Build an agile, top tier content marketing team.
Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, white papers, e-books, reports, webinars, infographics, etc.).
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
+3 years of experience in b2b marketing (agency experience is a plus)
You master SEO and knows the ins and outs of increasing organic traffic and domain authority.
Know what it takes to build and attract an audience through content marketing.
Excellent English speaking and writing skills, preferably Dutch native
Understand and own the B2B buyer journey
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Proficiency in marketing automation in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
Experience with LinkedIn & Facebook advertising tools is a plus.
Above all, we need someone who is passionate about b2b marketing, whose energy is positive and uplifting. A true team player with great ambitions, and someone who more often needs to slow down instead of speed up.