Powering Intersport’s new digital standard.

Story of AMS has been working together with Intersport for many years. Scaling the company's e-commerce ecosystem with improved core products and new services.

The latest collaboration is Fit for Sports. Intersport together with Nike, found out most women struggle with buying sports bras. They asked us to help build the web app that solves this problem for good.

What we did

• UX design

• Web development

Intersport and Nike kicked off the project with a research phase and created the UI design. We stepped in to take a look at the initial idea and create the user experience design before jumping into development.

The result is the streamlined web app, Fit for Sports. Launched in over 20 countries and translated in 7 different languages.