Sustainable fashion: Easy & accessible.

Sustainable fashion: Easy & accessible


The mission

Create an ecommerce platform and app that work to integrate some of the worlds top sustainable brands in one place.

The outcome

We created a custom webshop, app and B2B management system, each one with highly specific criteria and function that was custom designed and built.


Discovery  Prototyping  Design  Branding  App development  Responsive web  B2B platform

Sustainably focused

Staiy was born from a group of young entrepreneurs who wanted to make shopping sustainably easier for consumers.
They needed a way to bring all the amazing brands out there together, creating a central place where consumers could find the sustainable items they loved.

Selected for you

Realising there was a need to highlight the variety of sustainable and ethical fashion brands available, they came to us with a seed of an idea and an AI algorithm. The algorithm would help find sustainable items in the customer’s style — making shopping sustainably even easier.

Multiple platforms

We worked with them to design a website, app and B2B brand management platform - working on complex user journeys and functionalities, all the while keeping the consumer side of the website on-brand, clean and appealing.

Seamless integrations.

Of course, many of these brands were already working with their own webshop. So we needed to work on integrations, making the barrier to join the platform as low as possible. We worked out full integrations for Shopify and Woocommerce, as well as ways to upload products using a csv file or even manually.

Keeping the drop shipping overview

As brands were shipping their own products, we were working with multiple shipping partners, shipping rules, and order statuses. We worked out ways to separate those for the Staiy team, the brands and the customers, while maintaining overview and keeping the complexities to a minimum.

A fully functioning web-app

We are still working closely with Staiy, refining their product where possible. Ultimately we now have a striking, consumer focused website that highlights some of the great sustainable brands available in the market today.

Check-out, check

We worked out a custom check-out based on the needs of the Staiy customers, as well as the payment systems brands were working with. We combined the most important features, worked with Stripe to integrate some of the payment options, and worked everything into a three-step check-out.

Sustainability credit

Not only did the Staiy team want to bring the world’s most sustainable brands together in one place, they also wanted to make shopping sustainably more rewarding. They introduced a contributions system to help users understand the ways in which brands are sustainable. These points can be donated to plant trees around the world.

The gain

The products we created for Staiy landed them an investment partner, who helped them scale the next level and push their brand further forward. With write ups in multiple german based publications, their website and app was met with a lot of support and anticipation.