You can’t walk a minute outside without seeing one of their bags. Amsterdam-based Studio Noos crafts handmade diaper bags and stroller bags. From soft mom bags to delicate accessories made from teddy fabric. Studio Noos asked Story of AMS to develop their new Shopify webshop right in time to take full advantage of the holiday season and Black Friday.
Increase site speed by 100%
Launch in 2 countries
While Studio Noos’ current website helped propel the brand from an idea to a large business, they were ready for the next step. A headless webshop that would help them expand internationally and stand out from the competition. However, with the holiday seasons and Black Friday right around the corner, we decided to take a two-step approach and build a webshop with the Dawn Theme first. The goal, get an upgraded and faster webshop live just in time for the holiday season.
One of the aspects Studio Noos wanted to improve on was storytelling. From content-rich product pages to an enticing homepage and elaborate blog. Based on the Dawn Theme we created a design focused on showcasing images to support visual brand storytelling. Perfect for eCommerce brands selling apparel.
In addition, we worked with Shopify’s new native “Meta field manager” functionality. This enabled us to create extra custom fields such as the product personalization option Studio Noos provides their clients.
Customers leave slow-loading eCommerce websites. Each second in delay reduces customer satisfaction by 16% on average. By migrating to Shopify’s online store 2.0 theme Dawn, we managed to increase site speed by 100%. Solving one of the biggest challenges Studio Noos experienced with their previous website.