"Buy Now, Pay Later" Does my eCommerce store need it?

The name says it all. “Buy now, pay later” gives consumers the option to purchase a product and have it delivered, while their payment is postponed to a later date.

There have never been as many ways to pay online as there are today. Nor has it ever been more important to make sure you’re offering your customers their preferred options. For some, that might be a long-trusted Visa or Mastercard. Others may prefer Apple Pay, PayPal, or iDeal.

The amount of consumers choosing to use the ‘buy now, pay later’ option is increasing rapidly. In just 2021, the number has increased by nearly 50%.

While it’s a handy feature for consumers, there’s a lot to like about them from a store owner's point of view, as well.

In this week’s FAQ Friday, we’re discussing the six remarkable benefits of adding ‘buy now, pay later’ to your eCommerce businesses. Check it out below!

If you have a specific eCommerce question in mind, feel free to leave a comment under our YouTube video below, and perhaps it will be next week’s topic!