The future of eCommerce is headless. Have you heard this before? The chances are high because headless eCommerce is becoming more popular by the day. Customers are making more purchases online and consuming content across every device imaginable - from IoT devices to progressive web apps. And the legacy, monolithic eCommerce platforms can’t keep up anymore. Hence the rise of headless eCommerce.
In this article, we’re not going to get into the details of what exactly headless eCommerce is. If that’s what you’re looking for you can head to this article first: What is headless eCommerce, in-depth explanation. We are however, going to cover the below:
Top 4 criteria to compare headless eCommerce platforms
Top 5 platforms for headless eCommerce
How to get started with headless eCommerce
When choosing a platform for headless eCommerce there are 4 main points that can help you compare them.
1. User Interface and user experience:
It’s crucial that the interface of the platform is clean and attractive, making the experience concise and clutter-free. Pay special attention to the dashboard, is it easy to use? Usability should always be at the forefront which brings us to the next point.
2. Easy to use:
Is the platform easy to learn and more importantly master? Is the commerce platform assisting you to accomplish that? Find out how they offer tech support and user support because headless eCommerce can get technical. Look out for tutorials and webinars, this can be super helpful.
Having the ability to connect to other tools is essential. See for yourself if there are any pre-built integrations or whether you can connect your existing tools like a PIM or ERP to the headless eCommerce platform.
What are the costs of the platform and what do you get in return in terms of features, capabilities, and support. Make sure the pricing is clear, transparent, and flexible.
There are many eCommerce platforms offering APIs that allow a headless approach to eCommerce. Below we’ve outlined the top3 platforms worth considering, starting with the best option first.
Shopify plus is known for its stability and user-friendly dashboard. In terms of inventory management, it ticks all the boxes. From inventory tracking, exporting/importing via CSV files, adjusting inventory, and other crucial tasks, Shopify Plus has it all.
The platform integrates with all the major marketplaces from Amazon to eBay. And it also works with apps like Apple business chat, google sheet, Klaviyo, Mailchimp, Wave, Slack and you name it. With over 3000 vital business apps, you will be working with a globally recognized platform that so many companies trust.
In addition to that Shopify also speeds up your site performance with a web app that reacts like a native mobile app. You can also integrate all the systems involved in your business like ERP, PIM. CRM, CMs and design frameworks.
Shopify Plus is powering the world’s fastest-growing businesses, from high-volume brands to Fortune 500. Brands like: Kylie Jenner, Rebecca Minkoff, LeSportSac, GE, Nestle, and P&G are all currently using Shopify Plus to manage their eCommerce platform.
Centra is an advanced composable SaaS e-commerce platform for global consumer brands, with modules for both Direct-to-Consumer and Wholesale e-commerce. The Centra platform empowers global brands such as Nudie Jeans, Ideal of Sweden, Stronger, Eton Shirts, Sandqvist, Craft Sportswear, and others to drive global e-commerce to consumers and wholesale buyers.
Centra is currently one of the fastest-growing e-commerce platforms on the market and a pioneer in the field of composable commerce. Composable Commerce allows eCommerce teams to select and assemble best-of-breed commerce solutions and compose them to satisfy their unique business needs. The platform consists of two modules: Direct-to-Consumer and Wholesale.
BigCommerce positions itself as the all-in-one solution. The product has tools for product listing, customer segmentation, payment processing, cart recovery, and much more. The core components of BigCommerce are also open to connecting to any other environment. This is great for customizing the cart experience, customizing checkout experiences, and so on. In the end, BigCommerce is built for an established business
Over the past years at Story of AMS, we have worked with almost every commerce platform and our preferred solution when it comes to building headless eCommerce platforms is Shopify Plus. Click here to learn more about why we choose to build headless eCommerce platforms with Shopify Plus.
Headless Commerce platforms provide APIs and tools for both developers and creatives. Developers can build custom, brand-consistent experiences across channels. Meanwhile, creative teams can focus on the design and optimize the user experience and interface to improve customer engagement and conversion rates.
To start with headless eCommerce, you either need those teams in-house or hire an eCommerce agency to do the job. If you’re considering hiring an eCommerce agency, you can check out this blog for some tips.
Regardless of what path you are going for, headless eCommerce is the future and allows you to meet customer demands and stay ahead of the competition.