Industry Insights

Articles, videos and podcasts on the latest eCommerce insights and marketing trends from a wide range of expert voices from Story of AMS and more.

Article

Magento to Shopify: Easy steps to Migrate

Gone are the days of using clunky solutions for your eCommerce store. Times have changed a…
Story of AMS
Story of AMS
February 24
3 min read
Podcast

Managing eCommerce ecosystems.

On this podcast episode, Coen welcomes Jean-Paul Rieu, eCommerce Manager of Purina, Nestlé…
Ashley Snoei
Ashley Snoei
February 22
24 min listen
Article

Story of AMS turns 5: What we have learned.

Story of AMS turns 5! Join us as we reflect on 5 years of valuable lessons and memorable m…
Story of AMS
Story of AMS
February 19
5 min read
Podcast

Why platforms opt for guided selling.

In this episode of Coen and Ecommerce, Coen talks to ASICS' Senior eCommerce manager, Rick…
Ashley Snoei
Ashley Snoei
February 15
24 min listen
Article

Social commerce, what and where is it?

Social commerce is the direct link between social media and eCommerce, by integrating shop…
Story of AMS
Story of AMS
February 11
4 min read
Podcast

Servicing local clients as a global brand.

In this episode of Coen and Ecommerce, INTERSPORT's Head of Product & Omnichannel, Thijs v…
Ashley Snoei
Ashley Snoei
February 8
24 min listen
Article

Agile: what is it?

Agile, the definition is “able to move quickly and easily.” In development terms, the same…
Margaux Black
Margaux Black
February 5
2 min read
Podcast

Exploring your brand identity.

In this Story of AMS Podcast, Pauline Goedhart, Brand Manager of the A'DAM Toren tells us …
Ashley Snoei
Ashley Snoei
February 2
24 min listen
Podcast

How to manage customer relationships.

In this week's Coen and Ecommerce Podcast, Joris van der Spek, Global CRM manager of Lucas…
Ashley Snoei
Ashley Snoei
February 1
25 min listen
Article

Top tips for selling on marketplaces.

Online Marketplaces are booming. From Etsy to Amazon anything where multiple brands and pr…
Story of AMS
Story of AMS
January 28
5 min read
Podcast

Distinguishing your eCommerce brand.

In this episode of the Story of AMS Podcast we talk to the CMO of Girav, Stefan van den Be…
Ashley Snoei
Ashley Snoei
January 26
24 min listen
Article

8 small wins for your eCommerce platform.

ECommerce has become the primary source of purchasing for brands ten-fold with the pandemi…
Story of AMS
Story of AMS
January 21
5 min read
Podcast

Crafting a strong brand positioning.

In this new episode of the Story of AMS Podcast, we welcome IKEA Country Marketing Manager…
Ashley Snoei
Ashley Snoei
January 19
Article

2020: A Year in Review

We all know the deal by now, 2020 was a year of lockdowns and overall not-niceness for mos…
Margaux Black
Margaux Black
January 14
Article

Live Shopping: all you need to know.

The only thing that has proved consistent in the retail market is change itself. From tren…
Margaux Black
Margaux Black
January 7
6 min read
Podcast

The future of events.

Bente Bollmann is a senior Marketing Manager at MOJO responsible for Lowlands and Down The…
Ashley Snoei
Ashley Snoei
January 4
13 min listen
Article

Headless e-commerce: reduce costs, increase scalability.

A new e-commerce experience realized by Story of AMS helped parfum.nl reduce costs and at …
Sam van Hees
Sam van Hees
December 22
4 min read
Podcast

Building a global brand.

Marene Arnold is the marketing and communications director of Mastercard, the Netherlands.…
Ashley Snoei
Ashley Snoei
December 9
Article

Scale your e-commerce business with a loyalty program.

40% of a store’s revenue comes from repeat customers.
Sam van Hees
Sam van Hees
December 9
Podcast

Forging relationships with customers.

Benjamin van der Kloet is the marketing leader of Innocent Drinks. In 1999 we concocted a …
Ashley Snoei
Ashley Snoei
December 9
Article

What Social Commerce can mean for your business?

Social media is gradually becoming an important channel for online shopping.
Sam van Hees
Sam van Hees
November 17
Article

The value of punctuality in the workplace.

It’s a no-brainer that businesses need people to show up on time to get the job done.
Ritchie Doove
Ritchie Doove
May 20

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